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The Morning After: Comcast and NBC explain their Peacock streaming service

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On Thursday afternoon, Comcast and NBC execs hit the stage to pitch the new Peacock streaming service to investors. We heard a lot about the original content headed there, and I wrote up most of the information here, but the key details are its three tiers of pricing (Free with ads, Premium with ads for $5 and ad-free Premium for $10) and staggered launch dates: April 15th for Comcast X1 and Flex customers, July 15th for everyone else.

So will anyone actually check it out? With plenty of content on the free service, including new NBC shows, some of the Peacock originals and other items, it’s going to get some interest right away. I’m not sure if the ability to watch Jimmy Fallon and Seth Meyers a few hours early is that big of a deal, but we’ll see, and in the meantime, it has Universal movies, including everything from E.T. to the Fast & Furious series.

Plus, NBC is betting on the Olympics this summer to drive tryouts, and part of its approach is to offer Peacock as an add-on for Comcast and other cable customers. I don’t know if you really can satisfy cable die-hards and cord cutters at the same time, but Comcast is going to try, following AT&T, Apple and Disney’s lead by seeing internet video as a way to boost its other businesses.

— Richard

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Bose has announced it’s closing a significant number of its stores, due to the popularity of online shopping and reduced consumer interest in brick-and-mortar stores. All of the Bose retail outlets in North America, Europe, Japan and Australia will close, a total of 119. Elsewhere in the world, 130 stores will remain in Greater China and the United Arab Emirates, with a smattering of other locations in India, Southeast Asia and South Korea.

Bose has not revealed how many employees it’s laying off, but estimates suggest it’ll probably be in the hundreds. The company also told Engadget: “Bose noise-cancelling headphones, truly wireless sport earbuds, portable speakers and smart speakers are increasingly purchased through e-commerce.”

The unique prospect of testing out high-end audio products was a draw in the ’90s when Bose opened its first US store, but over the years, the general quality of audio products has improved so much that people can buy online more confidently. Also: Sonos.

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