“I’ve been a fan of The Price is Right my entire life, so stepping into this iconic role is an absolute thrill,” said Howie Mandel, the newly appointed host of The Price is Right Tonight. The show is set to premiere on March 10, 2026, at 8 p.m. EST on Citytv, marking a significant moment for Canadian television.

With a legacy spanning over seven decades, The Price is Right has been a beloved game show in the U.S. and is now making its way into the hearts of Canadian audiences. The adaptation aims to resonate with local viewers while maintaining the essence of the original format.

The show will feature classic games such as Plinko, Cliffhangers, Punch-a-Bunch, and the Big Wheel spin, alongside new Canadian twists that promise to enhance the viewing experience. Mandel expressed his enthusiasm, stating, “I always wanted to be a contestant, and now, with the opportunity to be a host, I said to them, ‘When we do this, I just want to talk to them a little bit more.’” This approach aims to foster a more personal connection with contestants.

Ashley Callingbull, the prize presenter, added, “I get to speak and share a bit of myself. I even get to speak Cree on the show, so I feel more involved.” This inclusion highlights the show’s commitment to cultural representation and engagement.

All prizes on the show will be Canadian-made, including cash prizes that can reach up to $70,000, cars, and trips. Callingbull emphasized the importance of storytelling, noting, “Not only are we sharing more stories about why the contestants want to win, how important it is to them, but also the prizes are much bigger than the U.S. version.” This focus on contestant narratives is expected to create a more engaging atmosphere.

As the show gears up for its debut, it promises to be more ‘amped up’ and ‘people-friendly’ than its American counterpart, aiming to capture the spirit of Canadian culture and community.

With Howie Mandel at the helm, fans can expect a fresh take on a classic game show, blending entertainment with heartfelt stories. The excitement surrounding the premiere is palpable, as viewers anticipate the unique Canadian flavor that will be infused into the show.

As the launch date approaches, details remain unconfirmed about any additional features or special guests that may appear on the inaugural episode. However, the anticipation continues to build for what promises to be a landmark moment in Canadian television history.

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