Dakota Johnson is the star of Calvin Klein’s spring 2026 campaign, which launched globally on March 9, 2026. The campaign features revealing shots of Johnson during a relaxing day at home, showcasing the brand’s latest denim fits and underwear innovations.

Directed and photographed by Gordon von Steiner, the campaign includes several striking images where Johnson poses topless. The visuals aim to highlight the comfort and timeless quality of Calvin Klein’s products, a sentiment echoed by Johnson herself.

In her own words, Johnson stated, “Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on.” She further expressed her enthusiasm for the campaign, saying, “I love that this campaign celebrates being comfortable, free and sexy on your own terms.” This aligns with the brand’s historical approach to provocative advertising, often featuring big stars in intimate settings.

The campaign video is soundtracked by the classic tune “Long Cool Woman (In a Black Dress)” by The Hollies, adding a nostalgic touch to the modern visuals. Johnson’s partnership with Calvin Klein was teased on social media prior to the official announcement, generating buzz among fans and fashion enthusiasts alike.

Johnson’s recent appearance at Calvin Klein’s fall 2026 runway show during New York Fashion Week further solidifies her connection to the brand. Observers have noted that her campaign has drawn comparisons to her iconic role in “Fifty Shades of Grey,” where themes of freedom and sensuality were also prominent.

Reflecting on her collaboration, Johnson remarked, “Working with Calvin at this moment feels very symbiotic with where I am currently in my life.” This sentiment resonates with many who appreciate the evolving nature of personal expression through fashion.

As the campaign continues to gain traction, it remains to be seen how audiences will respond to Johnson’s portrayal of comfort and sensuality. Details remain unconfirmed regarding any additional promotional activities or collaborations stemming from this campaign.

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