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	<title>watch market Topic 2026 - justrealnews</title>
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		<title>Rolex Discontinues GMT Master II &#8216;Pepsi&#8217; Model Amid Market Surge</title>
		<link>https://justrealnews.ca/rolex-discontinues-gmt-master-ii-pepsi-model-amid/</link>
		
		<dc:creator><![CDATA[newsroom]]></dc:creator>
		<pubDate>Tue, 14 Apr 2026 14:18:31 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Daytona]]></category>
		<category><![CDATA[Geneva]]></category>
		<category><![CDATA[GMT Master II]]></category>
		<category><![CDATA[Luxury Watches]]></category>
		<category><![CDATA[Oyster Perpetual]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Rolex]]></category>
		<category><![CDATA[watch market]]></category>
		<category><![CDATA[Yacht-Master II]]></category>
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					<description><![CDATA[<p>Rolex has officially discontinued the GMT Master II 'Pepsi' model, leading to a surge in secondary market prices. The news comes as Rolex unveils new models.</p>
<p>Сообщение <a href="https://justrealnews.ca/rolex-discontinues-gmt-master-ii-pepsi-model-amid/">Rolex Discontinues GMT Master II &#8216;Pepsi&#8217; Model Amid Market Surge</a> появились сначала на <a href="https://justrealnews.ca">justrealnews</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong>&#8220;We did it you sonsofbitches, we did it.&#8221;</strong> This exclamation from user Sasquatchii encapsulates the fervor surrounding the recent announcement from Rolex. The iconic GMT Master II &#8216;Pepsi&#8217; has officially been discontinued, a move that has left collectors and enthusiasts in shock.</p>
<p>Following the discontinuation, prices for the &#8216;Pepsi&#8217; model have surged on the secondary market, now approaching <strong>$30,000</strong>. This dramatic increase reflects the model&#8217;s desirability and the growing scarcity as Rolex grapples with production issues, particularly with the Cerachrom ceramic bezel, which has been cited as the reason for the model&#8217;s retirement.</p>
<p>Rolex&#8217;s decision comes at a time when the brand is celebrating its centenary, having revolutionized watchmaking with the introduction of the Oyster, the world’s first waterproof wristwatch, a century ago. The legacy of innovation continues as Rolex unveils new models, including the Daytona Reference 126502, which features a stunning Rolesium case priced at <strong>$57,800</strong>.</p>
<p>Additionally, the new Daytona showcases a white enamelled dial paired with an anthracite Cerachrom ceramic bezel, raising questions about what this means for the future of Rolex watches. &#8220;Imagine the price then?&#8221; one observer remarked, highlighting the anticipation surrounding the brand&#8217;s latest offerings.</p>
<p>Rolex also introduced the Oyster Perpetual 41, a tribute to its centenary, featuring a yellow Rolesor version. This model, along with the Datejust 41 in white Rolesor and lacquered green ombré dial, signifies Rolex&#8217;s commitment to luxury and craftsmanship.</p>
<p>The redesigned Yacht-Master II further emphasizes Rolex&#8217;s innovative spirit, showcasing a complete overhaul of the model. The introduction of a new proprietary alloy with the 18-carat Jubilee Gold model adds to the excitement among collectors.</p>
<p>As the watch community processes the discontinuation of the GMT Master II &#8216;Pepsi&#8217;, the implications for the luxury watch market are profound. The model has become &#8220;as hard to get as the Rolex &#8216;Panda&#8217; Daytona&#8221;, indicating a shift in demand dynamics.</p>
<p>Details remain unconfirmed regarding the future production of the &#8216;Pepsi&#8217; model, but the current market response suggests that Rolex&#8217;s decision has only intensified interest in its timepieces.</p>
<p>Сообщение <a href="https://justrealnews.ca/rolex-discontinues-gmt-master-ii-pepsi-model-amid/">Rolex Discontinues GMT Master II &#8216;Pepsi&#8217; Model Amid Market Surge</a> появились сначала на <a href="https://justrealnews.ca">justrealnews</a>.</p>
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