On April 13, 2026, tensions flared between influencers Alix Earle and Alex Cooper, igniting a public feud that has captivated their followers. Just before the confrontation, Earle had been reposting content that criticized Cooper, setting the stage for a dramatic exchange.
In a TikTok video, Cooper directly called out Earle, accusing her of engaging in passive aggressive behavior. “Hey girl, the passive aggressive reposts and the likes and the commenting on things—I’ve got to call you out here,” Cooper stated, challenging Earle to confront their alleged issues head-on.
Cooper further questioned the nature of their relationship, saying, “What’s the beef? ‘Cause I’m really tired of waking up and seeing you using this fake drama to distract from other shit going online from you.” This bold statement underscored the seriousness of the situation and Cooper’s frustration.
In response, Earle commented on Cooper’s video with a simple, yet loaded, “Okay on it!!!” This brief reply has left fans speculating about her next move and whether she will address the feud publicly.
Cooper also pointed out that there is no non-disclosure agreement (NDA) preventing Earle from speaking out, suggesting that the ball is in her court to clarify their relationship. This comment adds another layer of complexity to the ongoing drama.
The feud’s roots trace back to Earle’s podcast, “Hot Mess with Alix Earle,” which launched on Cooper’s Unwell Network in 2023. However, their professional relationship soured when Cooper’s media company parted ways with Earle’s podcast project in February 2025.
In a May 2025 interview, Earle expressed feeling “pretty lost,” hinting at the emotional toll the fallout has taken on her. This sentiment resonates with fans who have followed her journey closely.
The current state of the feud remains tense, with both parties seemingly unwilling to back down. As the drama unfolds, followers are left wondering how this conflict will impact their careers and personal lives.
This sequence of events matters significantly for both Earle and Cooper, as their public personas and professional endeavors are at stake. The outcome of this feud could influence their future collaborations and fan engagement.
Details remain unconfirmed regarding any potential reconciliation or further developments in their relationship. As the situation evolves, fans are eagerly awaiting the next chapter in this high-profile feud.