The Toy Foundation’s Golf & Give FUNdraiser will take place on September 16, 2026, at TopGolf El Segundo. This event aims to raise critical funds for children in need while celebrating the 40th anniversary of American Girl.
Proceeds from the fundraiser will support toy donations and play-focused grants for children in under-resourced communities. Last year, the event raised nearly half a million dollars.
Sponsorship packages range from $2,500 to $50,000, making it accessible for various companies and professionals in the toy industry. The event encourages collaboration within the industry to maximize its impact.
Mattel is marking the milestone of American Girl with nostalgic collaborations, including:
The Fisher-Price Little People Collector set featuring all eight original American Girl dolls. and The Polly Pocket X American Girl Compacts that transform storybooks into foldable micro-playsets.
Pamela Mastrota from The Toy Foundation stated, “We made a meaningful difference in the lives of these children, and we need the industry’s support to grow this impact nationwide in 2026 and beyond.” When the industry comes together for good, greater opportunities arise to deliver more play to children around the world.
The Toy Foundation has a history of funding various initiatives. In previous years, they supported mental health services at childcare centers and helped rebuild a preschool impacted by wildfires. This ongoing commitment highlights their dedication to improving children’s lives through play.
No timeline has been shared regarding specific goals for this year’s fundraiser. However, the foundation anticipates strong participation from sponsors and attendees alike.