Tesla has launched the Model 3 Premium Rear-Wheel Drive (RWD) in Canada, starting at $39,490 CAD. This pricing makes it the most affordable Tesla vehicle ever sold in North America. The new strategy significantly undercuts U.S. prices.
As of early Tuesday, the Model 3 Performance is now priced at $74,990 CAD, down from $89,990 CAD. This shift follows Tesla’s decision to source the Model 3 from Giga Shanghai instead of its Fremont factory in California.
The Premium RWD model boasts an EPA-estimated range of 463 km and can accelerate from 0 to 100 km/h in just 4.2 seconds. This positioning aims to attract buyers looking to enter the Tesla ecosystem without opting for higher trims.
The removal of the Model 3 Premium Long Range AWD from the Canadian lineup marks a significant change. This adjustment aligns with Tesla’s broader strategy to adapt to the Canadian automotive market.
Officials noted that sourcing from Shanghai allows Tesla to navigate a 6.1% tariff on Chinese-built electric vehicles (EVs) in Canada. In contrast, there is a counter-tariff of 25% on U.S.-made vehicles.
First customer deliveries of the new Canadian Model 3 lineup are expected as early as May or June 2026. The launch reflects Tesla’s ongoing efforts to enhance its supply chain and pricing strategies amid evolving market conditions.
This move could reshape EV pricing dynamics in Canada and further influence consumer choices regarding electric vehicles.