“We did it you sonsofbitches, we did it.” This exclamation from user Sasquatchii encapsulates the fervor surrounding the recent announcement from Rolex. The iconic GMT Master II ‘Pepsi’ has officially been discontinued, a move that has left collectors and enthusiasts in shock.
Following the discontinuation, prices for the ‘Pepsi’ model have surged on the secondary market, now approaching $30,000. This dramatic increase reflects the model’s desirability and the growing scarcity as Rolex grapples with production issues, particularly with the Cerachrom ceramic bezel, which has been cited as the reason for the model’s retirement.
Rolex’s decision comes at a time when the brand is celebrating its centenary, having revolutionized watchmaking with the introduction of the Oyster, the world’s first waterproof wristwatch, a century ago. The legacy of innovation continues as Rolex unveils new models, including the Daytona Reference 126502, which features a stunning Rolesium case priced at $57,800.
Additionally, the new Daytona showcases a white enamelled dial paired with an anthracite Cerachrom ceramic bezel, raising questions about what this means for the future of Rolex watches. “Imagine the price then?” one observer remarked, highlighting the anticipation surrounding the brand’s latest offerings.
Rolex also introduced the Oyster Perpetual 41, a tribute to its centenary, featuring a yellow Rolesor version. This model, along with the Datejust 41 in white Rolesor and lacquered green ombré dial, signifies Rolex’s commitment to luxury and craftsmanship.
The redesigned Yacht-Master II further emphasizes Rolex’s innovative spirit, showcasing a complete overhaul of the model. The introduction of a new proprietary alloy with the 18-carat Jubilee Gold model adds to the excitement among collectors.
As the watch community processes the discontinuation of the GMT Master II ‘Pepsi’, the implications for the luxury watch market are profound. The model has become “as hard to get as the Rolex ‘Panda’ Daytona”, indicating a shift in demand dynamics.
Details remain unconfirmed regarding the future production of the ‘Pepsi’ model, but the current market response suggests that Rolex’s decision has only intensified interest in its timepieces.